Today we announce our launch. A bit of a reinvention of our initial concept, our new app allows members to have conversations with friends about style. In the spirit of helping people answer the age-old question “what should I wear?” we wanted to build a product that embodies the fact that inspiration comes from your friends, fashion bloggers and brands you love.
With this evolution we announce a new look and new voice that will be the identity of our application, website and business. Go Try It On — The Social Side of Style– is a fresh approach to fashion and hopefully a playful, fun experience that you can now enjoy on your phone.
For all our loyal members, we thank you for your love of our product and hope you to can enjoy and evolve with us. This new product offers up a slightly different proposition, something we believe is even more universal than asking about what to wear — a place to find inspiration in the network around you.
You can of course still share photos of outfits you love, and we’ve added filters and frames so you can be even more creative with fashion! But now you can also discover products to buy via our new Style section. This area in the app will be updated regularly, a mini mobile magazine. It’s a place where you can stay up to date with all the latest trends, quickly and efficiently. The best part is, when you find products you love, you can easily post them to your feed to share them with friends or add them to your personal shopping list to save them for later!
All and all, our team is thrilled and excited to welcome new brand partners, new bloggers and new members to our community. We hope that all our friends join us in celebrating this product evolution and enjoy the social side of style!