February 2012
11 posts
What's Happening (on GO TRY IT ON): NEW, Suggest a...
We are excited to launch our “Suggest a Product” feature! Over the past two years, GO TRY IT ON has been a place to seek an honest opinion on your outfit, from friends and strangers alike. Today marks our gracious leap (in heels) to social shopping.
Update your app to see what our new social shopping experience is all about. Now when you review an outfit, you will see a...
Friday Focus: Stephanie of Self Magazine
Everyone, meet Stephanie, the Social Media Editor of the fashionably fit magazine SELF. While painting a portrait of life inside the Conde Nast building (she admits to hanging out in the elevator to trend spot!), she offers some tips to live by like watching ESPN while working out for motivation. Read on to hear where this Chicago girl turned New Yorker eats, shops (Necessary Objects!) and works...
Trending: The Bag for your Shoes...
In true fashion startup form, our footwear changes on an hourly basis. The lineup goes something like this: Heels to morning meeting, flats when back in the office, heels back on for afternoon meeting and maybe (just maybe) rain boots when it pours unexpectedly.
So you can imagine our surprise when, while trolling Anthropologie, we were presented with a bag that held everything, including...
Friday Focus: Julie of Born & Bread
With today kicking off the NYFW finale, our pick for this week’s “sit down” style chat was no thoughtless decision which is why we’re thrilled to introduce you to Julie, half the voice & wardrobe behind Born & Bread (Lauren is her counterpart!)
Hopping on the heels—literally!—of her runway debut at Polyvore’s fashion show, this red-lipped...
What's Happening: #NYFW...Is It Winter Yet?
We are in the midst of New York Fashion Week which means that models (+hair and makeup teams), designers, editors, buyers, photographers, and bloggers alike are running from Lincoln Center to Milk Studios and back to support fall fashion. In an effort to combine our favorites with a little chic sheet (get it?), we pulled out major trends that continue to grace the stage. Study the cliffs notes...
Trending: Black and Grammy Gold
Last night marked the 54th annual Grammy Awards at the Staples Center in LA. This music-dedicated event is like the stepchild to the Oscars when it comes to fashion, known for cutting edge looks like Fergie’s see-all Gaultier gown and Nicki Minaj’s devlish ensemble. However, four ladies who kept it classy were Alicia Keys, Gwyneth Paltrow, E! Host Giuliana Rancic and...
Friday Focus: Danielle Willis of 'What Do I Wear?'
For this Fashion Week Friday Focus, we bring you Danielle Willis, a 20-year-old Canadian who launched What Do I Wear? after the need to better manage her folders of papers that inspire. She spends on basics, saves on jewelry and works to break her own fashion rules—as she says, some of the best pictures come from the nights you push yourself. Chat with Danielle on Twitter and add her as...
What's Happening: The Skirt, Love ASOS
Yesterday around 4:30pm, a message was sent to our marketing team from Marissa that read, “OMG, the skirt” in reference to the outfit modeled by Atlantic Pacific’s, Blair Eadie. First, there was a dramatic gasp, which caused our all-male dev team to look our way and wonder what catastrophe had occurred. Little did they know, we had just been introduced to the item of the week:...
Trending: Bright Lights, Big Eyes!
Sometimes keeping up with the trends can just be—well, exhausting! Here is one that we promise, will pump up the volume no matter what you’ve got on from the neck down! Colored shades are the rage and guess what? They are hot and available in double digits ($35 from American Apparel). Oh and thanks Who What Wear for continuing to keep our style in check!
Friday Focus: Will G. from Montreal!
Today we are connecting with one of the most stylist members of GO TRY IT ON, Will from Montreal! Day in and day out, Will populates our community with dapper looks that travel from casual to evening wear each with confidence and poise. This tastemaker’s journey to GO TRY IT ON started when he heard about us on the radio! To get feedback from this cutting edge dresser, add him as your...
Grazia LIVE at David Beckham Launch for H&M! |... →
Watch and drool…Happy What’s Happening Wednesday!