Happy Friday! To celebrate the weekend (as always) meet Susannah Edelbaum, the voice of fashion and tech behind The High Low. Upon each weeks close, we are entertained and taught through the wit and wisdom of our guests. Today is a particularly exciting conversation as GO TRY IT ON explores the fashion and tech marriage on a daily basis. To connect with Susannah, read and follow The High Low

GO TRY IT ON: Tell us about your background as a writer? 

SUSANNAH: It’s all over the place.  While I like writing on fashion’s tech-focused side, which is what I do now at The High Low, I’ve also written about galleries, old Italian restaurants in Brooklyn, and crime.

GO TRY IT ON: How did you become interested in both fashion and tech?

SUSANNAH:  I’d written on fashion before, but found the way the industry is growing to embrace emerging technology to be one of its more interesting sides.  And that was something I got expand on a lot after joining The High Low. 

GO TRY IT ON: The fashion and tech industries have really overlapped in NYC this year. Why do you think that is?

SUSANNAH: It sounds nerdy, but fashion needs to explore its techie side — because yup, it has one — just to keep up with the times.  People want interesting apps.  They want to find cool things online in a unique way.  And all that needs to translate to mobile, and to tablet-friendly form, and so on.

GO TRY IT ON: What are your favorite types of stories to cover and why?

SUSANNAH: Writing about sites that address a need and then fulfill it — like you guys!  It’s interesting to see how technology enables such a broad spectrum of really useful web-based, fashion-focused start-ups to thrive.

GO TRY IT ON: Who is the most fascinating person you have interviewed and why?

SUSANNAH:  I loved getting to interview Claire Mazur and Erica Cerulo, the co-founders of Of a Kind.  They’re really cool and their site is so original.  They offer exclusive, limited edition pieces with a lot of back story.  It’s a really thorough, appealing concept.

GO TRY IT ON: What surprises you about today’s fashion and/or tech industry? 

SUSANNAH: Just how much the one has embraced the other!  I mean, just a few years ago, it seemed like the entire fashion industry was like, internet….what?

GO TRY IT ON: What excites you about it the fashion and/or tech industry?

SUSANNAH: Have you played around on any of the sites that let you design your own clothes in 3D?  They’re pretty awesome.  Check out UnitedStyles…I think what they’re doing is so fun.  I feel like these really sleek yet DIY design sites will be way more mainstream in a few years.

GO TRY IT ON: Name your top 5 go-to apps right now:

SUSANNAH: Instagram, Foursquare, Pearescope (my friends made this, it’s still in beta but it’s going to be great), and iChakra.  Oh, that’s only four.  Sorry! I think I write and learn about apps more than I use them!

GO TRY IT ON: Favorite places to shop in NYC

SUSANNAH: Dear Fieldbinder, in Brooklyn, and the Century 21 down in Bay Ridge.  It’s a little less crowded and way less picked over. 

GO TRY IT ON: Favorite places to shop online (and how often do you shop them)?

SUSANNAH: Yoox and the Outnet — and I try to stay away (sort of) (maybe not really successfully).

GO TRY IT ON: When you’re not writing, you’re…(i know the answer but tell them!) 

SUSANNAH:  At my studio, tearing apart old electronics, mostly laptops and cell phones, and making the pieces into other shapes on canvas.